Risk Communication and Management
kysy lisätietoja seuraavasta kurssista
Onnistunut riskiviestintä koostuu ymmärryksestä, hyvästä suunnittelusta ja harjoittelusta!
Riskienhallinta on riskien järjestelmällistä määrittelyä ja niihin varautumista. Olennainen osa riskienhallintaa on riskiviestintä, jolla pyritään kaventamaan eroja yksilön ja asiantuntijan hahmottaman riskin suuruudesta (risk perception). Yksilöllisen riskikäsityksen taustalta on löydettävissä mekanismeja joita tutkimalla on mahdollista parantaa organisaation viestintää mm. rakentamalla konkreettinen ja toimiva kriisiviestintäsuunnitelma.
Koulutus tarjoaa tutkittua tietoa riskikäsityksestä ja työkaluja kriisiviestintäsuunnitelman rakentamiseen.
Tilaisuuden pääkouluttajana toimii Professori Ragnar Löfstedt Lontoon King's Collegesta. Löfstedt on alan huippuasiantuntija joka on pitkään tutkinut kriisiviestintää ja johtamista. Löfstedtin lisäksi asiantuntija puheenvuoroja esittävät Jason Nisse ja Geoffrey Podger. Lue kouluttajista lisää täältä
Opetusmenetelminä ovat luennot, case-studyt sekä ryhmätyöt.Ensimmäisen koulutuspäivän päätteeksi järjestetään paneelikeskustelu aiheesta risk vs hazard. Tilaisuus on koulutukseen osallistuville ilmainen.
Tavoitteet
Kriisiviestinnän koulutuksessa opit alan asiantuntijoiden avulla:
- Miten käsitys riskistä muodostuu
- Mistä tekijöistä tehokas ja toimiva riskiviestintä koostuu
- Miten tunnistat oman organisaation riskiviestinnän haasteet
- Millä keinoilla varmistetaan onnistunut riskiviestintä eri tilanteissa
- Miten luot kiisiviestintäsuunnitelman
Koulutusmateriaali
Koulutuksen hintaan sisältyy kirja joka toimii koulutuspäivien opetussisällön tukena ja omatoimisena lisälukemistona.
Kenelle
Koulutus sopii toimialasta riippumatta mm.
- viestinnän ammattilaisille
- johdolle ja päätöksentekijöille
- turvallisuudesta ja riskienhallinnasta vastaaville henkilöille
Julkisen Alan Tiedottajat ry:n (JAT) jäsenille myönnämme 10% alennuksen osallistumismaksusta. Mainitsethan jäsenyydestäsi ilmoittautumisen yhteydessä.
Risk Communication and Management esite
Agenda 22. - 23.5.2012
Tuesday 22nd of May, 2012 |
||
|
08.30 |
|
Registration and breakfast |
|
09.00 |
|
Introduction to risk perception and communication
Ragnar Löfstedt |
|
12.30 |
|
Lunch |
|
13.30 |
|
Risk communication in practice: Lessons from Europe and UK
Geoffrey Podger |
|
16.00 |
|
Case from Finland: Water crisis of Nokia cityHannele Seeck, Visiting Senior Reseach Fellow, The London School of Economics |
|
17.00 |
|
Session End |
|
18.00 |
|
Additional program: Panel discussion on Risk vs Hazard |
|
19.30 |
|
Evening Reception |
Wednesday 23rd of May, 2012 |
||
|
08.30 |
|
Breakfast |
|
09.00 |
|
Lessons from the front line
Jason Nisse |
|
12.30 |
|
Lunch |
|
13.30 |
|
Acrylamide case studyRagnar Löfstedt |
|
16.30 |
|
Wrap-up and take awaysRagnar Löfstedt |
Content In English
Risks abound everywhere in this globalised world. To best communicate and manage these increasingly complex risks we need insights and understanding into the theories and ideas of risk perception, risk management and decision science.
This two-day training will gather leading experts, both as speakers and in the audience, to consider the most topical risk management issues facing the profession today.
The course will be directed by Professor Ragnar Lofstedt, Professor of Risk Management at King’s College London and Director King’s Centre for Risk Management. Other experts are Jason Nisse and Geoffrey Podger. Read more about the trainers here
This programme will help participants to
- Understand the key variables of risk perception and how research on these variables led to the development of risk communication
- Recognize and better understand common heuristics and biases by decision makers and other stakeholders
- Get a clearer knowledge on how to best manage reputation and brand
Register now!
Panel discussion 22.5.2012
Panel Discussion on Risk vs hazard
-How to regulate in Europe
In Europe, debate as whether to one should regulate chemicals and other substances based on intrinsic hazard or assessment of risk, or possibly a combination of both, has been gaining momentum. That is should regulations be based on hazard classification (that is the potential for a substance, activity or process to cause harm or adverse effect) or a risk assessment (a combination of the likelihood and severity of a substance, activity or process to cause harm). In other words, should regulators ban substances that have an intrinsic ability to cause harm, or should they examine whether there is a real probability that these substances will actually cause harm, in part based on exposure?
To be clear hazard classifications and risk assessments are not mutually exclusive. In order to assess risks, it is necessary to first understand the hazard, so advocates of risk-based regulation are dependent on hazard classification taking place. The key component of the debate centres around whether regulatory decision-making can/should be based on hazard classification alone, eschewing risk assessment.
We have asked the following speakers to shed further light on the risk vs hazard conundrum:
- Tuula Honkanen-Buzalski, Director General, Finnish Food Safety Authority (EVIRA)
- Ragnar Lofstedt, King’s College London (who will also act as the chair of the event)
- Tomas Oberg, Chair of SEAC, European Chemical Agency
- Geoffrey Podger, Chief Executive, UK Health and Safety Executive
Wine and cheese will be served after the event.
Interested? Contact: seija.piiponniemi-lahti(at)aalto.fi
Trainers
Trainers
Ragnar Löfstedt
 |
Lofstedt has been an active participant and researcher in the risk communication and management fields since 1986, and has been a co-director of the Harvard University's School of Public Health's course "Effective Risk Communication" since 1998. In 2011 he was asked by Minister Grayling, Minister of Employment, Department of Work and Pensions, to chair an independent review on health and safety regulation in the UK. This Review, “Reclaiming health and safety for all: An independent review of all health and safety legislation” was launched on the 28th November 2011, at which time the UK Government accepted all 26 of his recommendations. Professor Lofstedt has authored/edited more than 10 books and authored/co-authored 95 peer reviewed articles and book chapters in the field. He holds adjunct positions at Carnegie Mellon University, Harvard, Maastricht and the University of Gothenburg. He is the editor and chief of the Journal of Risk Research and sits on the editorial boards of 5 other academic journals. |
Jason Nisse
 |
Jason Nisse is a director of Newgate PR. Jason spent over 20 years as a business journalist on national titles including The Times, Daily Telegraph and Mail on Sunday and was for six years City Editor of The Independent on Sunday. He was media relations director of Barclays plc and then a director of PR consultancy Fishburn Hedges for nearly five years. Jason is an expert in reputation management and crisis counsel, advising clients as diverse at BT, Nintendo, PwC, Oliver Wyman and the Bank of England. He has also run media training, messaging and crisis preparation sessions for Barclaycard, BT, AOL, Gondola Group and Walt Disney among others |
Geoffrey Podger
 |
Geoffrey has been chief executive of the Health and Safety Executive (HSE) since November 2005. He has extensive experience of risk communication in this role and in his previous roles as Executive Director of the European Food Safety Authority and as Chief Executive of the UK Food Standards Agency |
Tiedot pähkinänkuoressa:
- kysy lisätietoja seuraavasta kurssista (2 pv)
- Tupuna Tapanainen | gsm 050 359 0737 | tupuna.tapanainen [a] aalto.fi
- 1 200 (VAT 0 %). Hinta sisältää Löfstedtin kirjan.
Tulosta kuvaus ja lisäsivut