IDBM Pro - International Design Business Management for Professionals 2012

April 25 - November 23, 2012

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Structure

IDBM Pro consist of seven modules of contact sessions, assignments, literature and a development project.

IDBM Pro Structure


Content and Dates

Module 1
3 days: April 25-27, 2012

Design thinking
Managing a Creative Multi-Cultural Organization
  • Design Thinking as a Driver of Strategic Innovation
  • Managing a Creative Multi-Cultural Organization
  • Succeed in Multidisciplinary Teamwork
  • The Design Business Model

Module 2
2 days: May 24-25, 2012

International Marketing Strategy
Creating Value from Design in Business
  • Implications of Globalization on Marketing Strategy
  • Strategy and Expansion Alternatives in a Global Business Environment
  • Design in a Global Environment
  • Product Portfolio and Brand Management

Module 3
1 day: June 14-15, 2012

Sustainable Product Development, Production and Supply Chain
  • Multidisciplinary and Responsible Product Development
  • Manage and Align the Sustainable Value Chain

Module 4
1 day: August 24, 2012

User-Experience
  • Service Design in Developing Services
  • Marketing in Social Media

Module 5
1 day: September, 21, 2012

Introduction to Doing Business in China

  • Orientation to China Module
  • Business Environment and Organization Culture
  • Cross-Cultural Management and Communication

Module 6
9 days: October 20-27, 2012

Design Business in China

  • Issues Facing the Leading Brand Players in China
  • Reference Visits to International Companies
  • Emerging Design in China
  • Multicultural Team-Work in Action

Module 7
1 day: November 23, 2012

Closing Module

  • Presentations of Development Projects
  • Wrap-Up
 

Structure of China Module

The PDFmodule in Shanghai is an integral part of the training. However, the expenses of travel, accommodation and meals are not included in the training fee. The accurate costs for travel and accommodation will be confirmed when the exact number of participants is known. You can also make your own travel arrangements if you prefer. Please mark on your application form whether you will join the group or travel individually.


Information in a nutshell:

Venue:
  • Helsinki, Espoo, Shanghai
Date:
  • April 25 - November 23, 2012 (15 d)
Contact person:
  • Elisabeth Pesola | gsm +358 50 469 1713 | elisabeth.pesola [a] aalto.fi
Price:
  • 11 500 eur (VAT 0%). There are vacancies left, you can still apply!

  • Contact us