IDBM Pro - International Design Business Management for Professionals 2012

April 25 - November 23, 2012

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There are vacancies left, you can still apply!

Speaking Fluent Design!

Adopt design as a competitive advantage and link it with state-of-the-art
business models and technology.

Upgrade your expertise and take your managerial skills to a new level.

  • GAIN full business benefits of design activities
  • APPLY integrative thinking to ambiguous business challenges
  • CREATE new products, services and solutions through design thinking
  • EXPERIENCE creative diversity in a multidisciplinary team
  • GET AN INSIGHT into doing business in China.

To Whom

You can be an expert in design, business planning, marketing, product development, production or communications. The program also offers design firms a brilliant opportunity to hone their know-how and networks.

IDBM Pro provides a platform for advancing current development initiatives in your organization. We warmly welcome teams and experts from different functions within your company.

Tailored Training and Business Development

Throughout the training you will be working in a multidisciplinary group on an extensive development project. Its objectives can be directly linked to current development challenges of your organization. You develop a design business model concentrating especially on the issues most relevant to your business.

During the China module you will test your model for feasibility in the Chinese business environment. For this purpose, and to train multicultural team-work, you will work together with Chinese professionals in Shanghai.

In addition to the development project, the program consists of seminars, workshops, independent study and distance learning. The literature requirements will be tailored according to participants´ personal needs.

The IDBM Pro program covers 25 credits and has 15 days of face to face training sessions. The meetings are organized on Aalto University premises in Helsinki, Espoo and Shanghai. The dates of the training sessions are: April 25-27; May 24-25, June 14-15; August 24; September 21; October 20-27 (in China) and November 23, 2012.

The training is conducted in English.

Focus on China, Market Area Asia

Special emphasis will be placed on getting acquainted with design business management in China. Together with local professionals, you will test your design business model for feasibility in the Chinese business environment.

Part of the studies will be conducted at the Aalto Tongji Design Factory in Shanghai. The stay includes study visits to companies, lectures and a hands-on workshop.

Steering Group  

Kalevi Ekman, Director Aalto Design Factory
Mikko Koria, Development Director, IDBM Program Aalto University School of Economics 
Peter McGrory, Director IDBM Program, Aalto University School of Art and Design
Markku Salimäki, Director IDBM Program, Aalto University  
Hannu Seristö, Vice President, Professor of International Business, Aalto University

Brochure

PDFIDBM Pro - International Design Business Management for Professionals 2012. 

 IDBM Pro

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Content

Structure

IDBM Pro consist of seven modules of contact sessions, assignments, literature and a development project.

IDBM Pro Structure


Content and Dates

Module 1
3 days: April 25-27, 2012

Design thinking
Managing a Creative Multi-Cultural Organization
  • Design Thinking as a Driver of Strategic Innovation
  • Managing a Creative Multi-Cultural Organization
  • Succeed in Multidisciplinary Teamwork
  • The Design Business Model

Module 2
2 days: May 24-25, 2012

International Marketing Strategy
Creating Value from Design in Business
  • Implications of Globalization on Marketing Strategy
  • Strategy and Expansion Alternatives in a Global Business Environment
  • Design in a Global Environment
  • Product Portfolio and Brand Management

Module 3
1 day: June 14-15, 2012

Sustainable Product Development, Production and Supply Chain
  • Multidisciplinary and Responsible Product Development
  • Manage and Align the Sustainable Value Chain

Module 4
1 day: August 24, 2012

User-Experience
  • Service Design in Developing Services
  • Marketing in Social Media

Module 5
1 day: September, 21, 2012

Introduction to Doing Business in China

  • Orientation to China Module
  • Business Environment and Organization Culture
  • Cross-Cultural Management and Communication

Module 6
9 days: October 20-27, 2012

Design Business in China

  • Issues Facing the Leading Brand Players in China
  • Reference Visits to International Companies
  • Emerging Design in China
  • Multicultural Team-Work in Action

Module 7
1 day: November 23, 2012

Closing Module

  • Presentations of Development Projects
  • Wrap-Up
 

Structure of China Module

The PDFmodule in Shanghai is an integral part of the training. However, the expenses of travel, accommodation and meals are not included in the training fee. The accurate costs for travel and accommodation will be confirmed when the exact number of participants is known. You can also make your own travel arrangements if you prefer. Please mark on your application form whether you will join the group or travel individually.

Application

There are vacancies left, you can still apply!

Application and Fee

The fee 11 500 Euro (VAT 0%) includes tuition (15 days of face to face sessions), materials and handouts, guidance and feedback. Lunch and refreshments during the sessions in Finland are also included. The expenses of travelling, accommodation and meals of the China module are not included in the fee. Feel free to ask for an organization-specific offer!

Applications should be received at the latest on 30 March 2012. Before acceptance we will invite you to an interview, which can be conducted by phone.

The application is binding. Please acquaint yourself with the PDFTerms of Cancellation. For the China module the travel agency´s cancellation policy applies. The training starts if there are enough participants in the beginning of the training. Don't hesitate to contact us if any questions arise. All rights reserved.

PDFPrerequisites.

Apply here»

 

IDBM Pro

Kuvaus suomeksi

Bisnesmallit päivitykseen - design kilpailueduksi

Päivitä asiantuntijuutesi ja nosta johtamistaitosi uudelle tasolle IDBM Pro -koulutuksessa!

International Design Business Management for Professionals -koulutusohjelma on tehty muotoilun, tuotekehityksen, markkinoinnin ja viestinnän osaajille sekä liiketoiminnan kehittäjille.

Muotoilun, teknologian ja kaupallisen osaamisen yhdistävä ohjelma tarkastelee muotoilua liike-elämän ja kansainvälisyyden näkökulmasta.
 
Opit johtamaan monialaista yhteistyötä ja hyödyntämään optimaalisesti designin tuomat mahdollisuudet globaalissa toimintaympäristössä.

Koulutuksen keskiössä ovat kehitysprojektit, joissa ratkotaan yritystoiminnan käytännön ongelmia monialaisissa tiimeissä. Voit ehdottaa omaa organisaatiotasi ohjelman aikana tehtävän projektin kohteeksi. Projektityö tuottaa kohdeyritykselle konkreettista hyötyä ja uudenlaista strategista ajattelua.

Ohjelman sisällössä painottuu liiketoiminta Aasiassa ja yksi jakso toteutetaan Shanghaissa, Kiinassa.

Koulutus on englanninkielinen.

Information in a nutshell:

Venue:
  • Helsinki, Espoo, Shanghai
Date:
  • April 25 - November 23, 2012 (15 d)
Contact person:
  • Elisabeth Pesola | gsm +358 50 469 1713 | elisabeth.pesola [a] aalto.fi
Price:
  • 11 500 eur (VAT 0%). There are vacancies left, you can still apply!

  • Contact us